The key to your marketplace pipeline

 

Global Advance sales guides companies through the entire automotive sales process to drive growth and profitability.

 
 

 

FACT

Book OEM Business / Refine Business Plan

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Access Market Position 

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Capture VOC & Develop Sales Strategy

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Execute Sales Strategy

Automotive connectivity has come a long way since its humble beginnings of simple interconnects between control modules to multi-node high-speed interfaces such as CANBUS, FlexRay and even common Ethernet. On the horizon we see completely autonomous vehicles and increased IoT services. The main driving force behind this rapid development is the addition of numerous interconnected telematics and internet connected services, such as Spotify, accessing the content via WiFi, 4G, and soon 5G cellular networks. Not even the once mystical OBDII (On Board Diagnostics 2) interface is safe, with Bluetooth and Wi-Fi dongles allowing the general public to identify faults on their vehicle, reset error codes and even log operational parameters such as engine RPM and speed. In addition, back-end systems within the OEMs organisations, such as Tesla, can remotely communicate with vehicles pushing out firmware updates as and when required.

In this highly interconnected environment, systems now require input from a large array of sensors and other control inputs. For example, the modern Anti-Lock Braking System (ABS), not only aids traction, but it also takes input from other modules such as the Electronic Stability Programme (ESP), allowing it to apply and release brakes when needed on an individual wheel basis. For example, the on-board computer recognises if the vehicle is being steered sharply yet continues heading in a straight line and is able to intervene to correct the problem.

The automotive industry is undergoing radical technological developments; as an OEM have you adapted your processes in order to effectively respond & become compliant?