Access Market Position
Focus on internal interviews, information collection, initial data organization and analysis with Toyota, Nissan, Honda & Subaru for all regions.
Define key competitive advantages & gaps
Understand cost structure & capital requirements
Define strategic market segments and products
Create brand messaging, product roadmap, sales & marketing materials
Clarify key organizational goals and objectives to define successful
Develop Sales Strategy
Meet with OEM decision makers, collect feedback, and refine sales plan by OEM and by program.
Create global OEM matrix
Gain OEM executive sponsorship for top-down sales approach; minimizing time to market
Collect VOC - identify key OEM entry points & coordinate 2-10 meetings / customer / region
Create competitive analysis & gap mitigation plan
Coordinate global sales plan: life-cycle, segment growth etc.
Execute Sales Strategy
Focus on maintaining executive sponsorship, plant visits, successful audits, validation approvals, new technology RFIs, program RFQs
Gain customer trust by seamless global coordination & consistent follow-up:
Material & product validations
Customer audits & visits
RFIs & RFQs
Engineering & plant support
Book Business and Refine Plan
Focus on obtaining purchase orders, sales targets, and new technology.
Refine global sales plan, product roadmap, pricing, relationships
Address / readdress new / persistent gaps
Support program award in each region by 2021
Support flawless launches
Support design changes