Access Market Position

Focus on internal interviews, information collection, initial data organization and analysis with Toyota, Nissan, Honda & Subaru for all regions.

Key Deliverables:

  • Define key competitive advantages & gaps

  • Understand cost structure & capital requirements

  • Define strategic market segments and products

  • Create brand messaging, product roadmap, sales & marketing materials

  • Clarify key organizational goals and objectives to define successful


Develop Sales Strategy

Meet with OEM decision makers, collect feedback, and refine sales plan by OEM and by program.

Key Deliverables

  • Create global OEM matrix

  • Gain OEM executive sponsorship for top-down sales approach; minimizing time to market

  • Collect VOC - identify key OEM entry points & coordinate 2-10 meetings / customer / region

  • Create competitive analysis & gap mitigation plan

  • Coordinate global sales plan: life-cycle, segment growth etc.


Execute Sales Strategy

Focus on maintaining executive sponsorship, plant visits, successful audits, validation approvals, new technology RFIs, program RFQs

Key Deliverables

  • Gain customer trust by seamless global coordination & consistent follow-up:

    • Material & product validations

    • Customer audits & visits

    • RFIs & RFQs

    • Engineering & plant support


Book Business and Refine Plan

Focus on obtaining purchase orders, sales targets, and new technology.

Key Deliverables

  • Refine global sales plan, product roadmap, pricing, relationships

  • Address / readdress new / persistent gaps

  • Support program award in each region by 2021

  • Support flawless launches

  • Support design changes